Attending a small local school in Mary Valley, 16-year-old Robert George, wasn’t sure what he wanted to do, so he signed up for a 2-week holiday job at Nolan Meats in Gympie.

Meet Nikita Ellison, a 24-year-old Sustainability Coordinator at Nolan Meats in Gympie who has pursued her dream career in red meat processing.

More to Meat’s campaign visited JBS Beef City in Toowoomba, meeting employee and Beef Boner Thomas Irvine who is now the star of our new TV commercial.

Bismillah Haidari is now a local in Toowoomba; he works at JBS Beef City and is proud to call Queensland home, but his life started far from the Darling Downs.