There is more to meat than meets the eye
Everyone has ideas about Australia’s red meat processing industry, but there is more to the industry in communities like ours than meets the eye.
Agriculture is an essential part of regional Australia, creating jobs and economic activity right across the country. Red meat processing is an important part of the local agriculture supply chain; we work with farmers and retailers to deliver our region high-quality produce.
The Australian Meat Processor Corporation (AMPC) recognises the importance of regional towns to the national red meat supply chain and has launched a new campaign called More to Meat.
It is estimated that the entire red meat processing industry contributes more than $21 billion to the Australian economy annually in total national industry value add.
Red meat processing may outperform expectations nationally, but we are most proud of our local contribution. The red meat processing industry provides an important source of reliable economic activity and employment for people across the region.
300 communities across the country, and 138,000 jobs across the entire supply chain, are supported by the red meat processing industry.
We’re proud of the fact that behind each job we create, there is a family. That job keeps food on their table, pays for a new pair of footy boots or a music lesson, and in turn, supports other local businesses and jobs in regional Australia.
Red meat processors offer the good, stable jobs it always has, but across the industry, we are seeing new and exciting jobs – or others you wouldn’t expect, from quality assurance to food safety, tradies, and even robotics.
These facilities work collaboratively with farmers, logistics companies, and retailers to ensure red meat is in butchers across Australia. All these businesses – big and small – create important jobs that support the national food chain.
The More to Meat campaign will focus on the people behind red meat processing in local communities, and shine a light on local businesses that make sure families across Australia have access to quality red meat products at the meal table.
Australian red meat processing has a remarkable story to tell; it’s a world-class product, it’s advanced manufacturing, and it’s done here locally.
There really is More to Meat than meets the eye.
Chris Taylor is the CEO of the Australian Meat Processor Corporation (AMPC)